This topic is two-fold. Photographic deception, or using a Stager to make a home look it’s best so that deception is not necessary.
The current school of thought appears to be this; when listing a home for sale, hire a photographer, temporarily stage the home for photos, and have the pro take magazine quality photographs inside and out. We can pay $200 to $500 or more depending on the photographer and if we have the use of a drone.